How We Are Helping
We're going beyond traditional, faulty assumptions—that simply providing knowledge about an environmental issue is enough to lead to environmental action—and transforming our programs to strategically target pro-environmental behavior among participants.
In the first stage of this program, now underway, we're evaluating our California whale watching programs, which serve more than 1,700 tourists per year, for opportunities to target specific pro-ocean behavioral outcomes. We're designing and fine-tuning the educational and interpretive activities provided by our onboard naturalists and the pre- and post-trip communications with travelers in order to motivate specific pro-ocean behaviors.
Once we've tested and honed our program, we'll share the results and methods with other whale watching operators throughout the United States, which serve more than 5 million people every year.
Results from this first phase of the Blue Habits program will serve as the basis for refining a process and methodology to be applied in Oceanic Society's international travel and volunteer programs, which visit important marine habitats worldwide. We are currently developing plans for the continuation and expansion of the Blue Habits program beyond Phase 1. Please contact us to learn more.