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Blue Habits Projects

Declining ocean health is a global problem with a single cause: human behavior. Simply put, people put too much into and take too much out of the seas. We're taking a radical approach to communications by going beyond 'raising awareness' to motivate and sustain ocean-friendly, blue habits.

Blue Habits Phase 2: Motivating Traveler Actions for Ocean Conservation

We're working to transform nature-based tourism into an even greater force for good.

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Blue Habits Phase 1: Evaluating Whale Watching's Potential for Behavior Change

We partnered with Stanford University to explore how whale watching can motivate pro-ocean behavior.

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Drifters Project

Cleaning up ocean plastic pollution around the world and visualizing the plastic pollution problem through fine art.

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